A Mediterranean brand with a temperature of its own.

Context

Vermell starts as an editorial exercise: imagining a contemporary fashion house with southern roots, without falling into postcards. The identity bets on one typeface, one chromatic gesture and letting things breathe.

We work with red as the absolute protagonist: a brand you recognise by a colour before a symbol. The editorial grid comes from tailoring — folds, panels, margins — and translates them to digital.

The e-commerce is built on the gallery principle: big product, generous white, editorial copy. Speed and typographic craft were starting decisions, not polish.

Scope

• Strategy & naming
• Identity system
• Art direction
• Bespoke e-commerce site

Team

Odem Studio — Janaí (creative direction), Josué (bespoke web)