An eating house that remembers where it is.

Context

Casa Otto is imagined as a contemporary restaurant in Madrid that looks to the Mediterranean without dressing up as it. The identity starts from product-driven cooking and translates into a generous typeface, a simple system and an off-white that recalls a tablecloth.

The name, Otto, comes from the number of tables the house keeps so it doesn't lose craft. It's a number in the brand before it's a symbol: it appears on the facade, the menu and the homepage as editorial data.

The site combines an editorial daily menu with a reservation flow that needs no login. The intent: let users book without breaking the atmosphere.

Scope

• Visual identity
• Menu & editorial
• Reservations website
• Interior signage

Team

Odem Studio — Janaí (identity and direction), Josué (web and reservations)